Sandy Dubay Sponaugle

Are your organization’s marketing efforts helping to create an inclusive economy that supports all groups? Or… are they doing the opposite? In this talk, you’ll learn 5 common marketing “blind spots” for EDOs, and how to instead create more inclusivity, equity, and diversity through your communications: 1) Why taking a sharp look at your current marketing materials is essential to discovering your own “blind spots”; 2) Specific ways to create more diversity and inclusivity in your marketing -- and local businesses -- through storytelling; 3) Key practices to make it easier for marginalized groups to find you so you can give them the support they need; 4) How to get the perspective of minorities and underserved groups (especially if you’re a one-person office with limited resources) so you can better serve them; 5) How collaborations and partnerships with other regions can be used to create more diversity -- and how this supports all parties involved.